Found 5 results for your keywords: author="Bharadwaj, Sundar G."

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

1
(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Customer Satisfaction and Stock Returns Risk

1
(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Rethinking Customer Solutions: From Product Bundles to Relational Processes

1
(Tuli, Kapil R.) (Kohli, Ajay K.) (Bharadwaj, Sundar G.)

Antecedents and consequences of marketing strategy making: a model and a test

1
(Bharadwaj, Sundar G.) (Menon, Anil) (Adidam, Phani Tej) (Edison, Steven W.)