Found 8 results for your keywords: author="Jayachandran, Satish"

Brand Licensing: What Drives Royalty Rates?

1
(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…

1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

The Role of relational embeddedness in retail buyers' selection of new products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)