Found 9 results for your keywords: subject="Advertising expenditures"

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)