Found 263 results for your keywords: subject="Brand equity"
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Strategic brand management : building, measuring, and managing brand equity 5th

3
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Pemasaran Destinasi Sumatera Barat dengan Mencari Tourist Motivation dan Destination Image untuk …

1
(Harryadin Mahardika (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Chairy (Penguji)) (Backti Ramadhan Anwar)

The Impact of Environmental and Socio-Cultural Dimensions of Sustainable Tourism Practices on Bal…

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(Karto Adiwijaya (Penguji)) (Nurdin Sobari (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Khrisna Triharyo)

Pengaruh Brand Equity dan Label Halal Terhadap Minat Beli Konsumen Produk Kahf = The Influence of…

1
(Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Mutiara Baby Admeinasthi (Pembimbing/Promotor)) (Dhifa Alifia Fathrizal)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga N.)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

1
(Hou, Young) (Yao, Dennis)

Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Customer Equity: An Integral Part of Financial Reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
1 2 3 4 5 Berikutnya Hal. Akhir