Found 180 results for your keywords: subject="Impact analysis"
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Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…

1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships

1
(Commuri, Suraj)

Does Customer Demotion Jeopardize Loyalty?

1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

The Effect of Superstar Software on Hardware Sales in System Markets

1
(Stremersch, Stefan) (Binken, Jeroen L. G.)

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)

Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

1
(Iqbal, Zafar) (Sethi, Rajesh)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)
1 2 3 4 5 Berikutnya Hal. Akhir