Found 2 results for your keywords: subject="new product adoption"

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives

1
(Mourali, Mehdi) (Ma, Zhenfeng) (Yang, Zhiyong)

(De)marketing to Manage Consumer Quality Inferences

1
(Miklos-Thal, Jeanine) (Zhang, Juanjuan)