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Proactive Postsales Service: When and Why Does It Pay off?

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(Challagalla, Goutam) (Kohli, Ajay K.) (Venkatesh R.)

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and…

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(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)

Social Identity and the Service—Profit Chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of Hubs in the Adoption Process

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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

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(Troy, Lisa C.) (Hirunyawipada, Tanawat)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

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(Du, Rex Y.) (Kamakura, Wagner A)

Customer Equity Drivers and Future Sales

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(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Damage from Corrective Advertising: Causes and Cures

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(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

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(Brasel, S. Adam) (Gips, James)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Competitive Density and the Customer Acquisition—Retention Trade-Off

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(Voss, Glenn B.) (Voss, Zannie Giraud)

Critical Incidents and the Impact of Satisfaction on Customer Share

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(Verhoef, Peter C.) (Doorn, Jenny van)

The Long-Term Stock Market Valuation of Customer Satisfaction

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(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

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(Fang, Eric)

Interfirm Relational Drivers of Customer Value

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(Palmatier, Robert W.)

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Rao, Raghunath Singh)

When Intelligence Is (Dys)Functional for Achieving Sales Performance

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(Bakker, Arnold B.) (Verbeke, Willem J.) (Belschak, Frank D.) (Dietz, Bart)
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