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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Competitive Density and the Customer Acquisition—Retention Trade-Off

1
(Voss, Glenn B.) (Voss, Zannie Giraud)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

The Long-Term Stock Market Valuation of Customer Satisfaction

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

1
(Fang, Eric)

Interfirm Relational Drivers of Customer Value

1
(Palmatier, Robert W.)

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Rao, Raghunath Singh)

When Intelligence Is (Dys)Functional for Achieving Sales Performance

1
(Bakker, Arnold B.) (Verbeke, Willem J.) (Belschak, Frank D.) (Dietz, Bart)

Satisfaction, Complaint, and the Stock Value Gap

1
(Homburg, Christian) (Luo, Xueming)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

the Contingent value of corporate political ties

1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)

Political markets and regulatory uncertainty: insights and implications for integrated strategy

1
(Bonardi, Jean-Philippe) (Bergh, Richard G. Vanden) (Kingsley, Allison F.)

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

1
(Tse, David K.) (Gu, Flora F.)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Segmented Switchers and Retailer Pricing Strategies

1
(Kocas, Cenk) (Bohlmann, Jonathan D.)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Competitive Response to Radical Product Innovations

1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir