Found 4 results for your keywords: author="Aaker, Jennifer L."

Understanding regulatory fit

1
(Aaker, Jennifer L.) (Lee, Angela Y.)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

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(Aaker, Jennifer L.) (Briley, Donnel A.)

Getting emotional about health

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(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

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(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)