Found 8 results for your keywords: author="Ailawadi, Kusum L."

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Market response to a major policy change in the marketing mix: learning from procter & gamble's v…

1
(Ailawadi, Kusum L.) (Lehmann, Donald R. Neslin, Scott A.)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Yu Ma)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Decomposition of the sales impact of promotion-induced stockpiling

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(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Promotion profitability for a retailer: the role of promotion, brand, category, and store charact…

1
(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)

An Empirical analysis of the determinants of retail margins: the role of store-brand share

1
(Ailawadi, Kusum L.) (Harlam, Bari)