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author="Ailawadi, Kusum L."
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Revenue premium as an outcome measure of brand equity
1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)
Revenue premium as an outcome measure of brand equity
1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)
Market response to a major policy change in the marketing mix: learning from procter & gamble's v…
1
(Ailawadi, Kusum L.) (Lehmann, Donald R. Neslin, Scott A.)
Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…
1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Yu Ma)
Private-label use and store loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Decomposition of the sales impact of promotion-induced stockpiling
1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
Promotion profitability for a retailer: the role of promotion, brand, category, and store charact…
1
(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)
An Empirical analysis of the determinants of retail margins: the role of store-brand share
1
(Ailawadi, Kusum L.) (Harlam, Bari)
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Cases Harvard
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Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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