Ditapis dengan
Faktor-Faktor yang Mempengaruhi Niat Masyarakat dalam Menggunakan dan Mengado…
Technology development has made people switch from cash transactions to cashless transactions because it is believed to be more efficient and faster in conducting transactions, one of which is using e-wallet. Layanan Syariah LinkAja as e-wallet with sharia-certified from MUI has had quite a rapid user development since its initial launch in April 2020. This study aims to analyze the effect of p…
- Edisi
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- ISBN/ISSN
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- Deskripsi Fisik
- xiii, 180 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 12854
Analisis Iklan Viral Burger King Terhadap Niat Pembelian Kembali Pengguna Sos…
This study aims to identify what kind of ad quality would trigger SNS users to share their positive responses using advertising effectiveness elements as well as to analyze if positive responses would likely affect the SNS user's repurchase intention. The sample of this research were Instagram active users who were born between 1980 and 2003), who were aware of a Burger King viral ad titled "OR…
- Edisi
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- ISBN/ISSN
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- Deskripsi Fisik
- xv, 176 p. ; diagr. ; 30 cm
- Judul Seri
- -
- No. Panggil
- 12730
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah