Found 4 results for your keywords: author="Arnould, Eric J."

Implementing a customer orientation: extension of theory and application

1
(Kennedy, Karen Norman) (Goolsby, Jerry R.) (Arnould, Eric J.)

Consumer culture theory (CCT): Twenty years of research

1
(Arnould, Eric J.) (Thompson, Craig J.)

How brand community practices create value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Implementing a customer orientation: extension of theory and application

1
(Kennedy, Karen Norman) (Goolsby, Jerry R.) (Arnould, Eric J.)