Found 2 results for your keywords: author="Balachander, Subramanian"

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

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(Balachander, Subramanian) (Ghose, Sanjoy)