Found 2 results for your keywords: author="Balachander, Subramanian"

Monitoring the dynamics of brand equity using store-level data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Reciprocal spillover effects: a strategic benefit of brand extensions

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(Balachander, Subramanian) (Ghose, Sanjoy)