Found 5 results for your keywords: author="Basuroy, Suman"

Journal of Marketing

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(Grewal, Dhruv) (Ferris, Gerald R.) (Roggeveen, Anne L.) (Basuroy, Suman) (Chatterjee, Subimal) (Hennig-Thurau, Thorsten) (Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Townsend, Claudia) (Caldieraro, Fabio) (Kocher, Bruno) (Bolander, Willy.) (Satornino, Cinthia B.) (Hughes, Douglas E.) (Haumann, Till) (Krishnan, R.) (Kao, Ling-Jing) (Cunha Jr. Marcus) (Heathe, Timothy B.) (Kim, Junghan) (Lakshmanan, Arun.)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

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(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)

Does advertising spending influence media coverage of the advertiser?

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(Basuroy, Suman) (Rinallo, Diego)

An Empirical investigation of signaling in the motion picture industry

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(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kalpesh Kaushik)

How critical are critical reviews? the box office effects of film critics, star power, and budgets

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(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)