Found 2 results for your keywords: author="Batra, Rajeev"

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

Advertising management Rajeev Batra, John G. Myers, David A. Aaker

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(Myers, John G.) (Batra, Rajeev)