Found 5 results for your keywords: author="Baumgartner, Hans"

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

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(Baumgartner, Hans) (Pieters, Rik)

The Effects of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physic…

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(Baumgartner, Hans) (Koenigstorfer, Joerg)

JMR

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(Keiningham, Timothy L.) (White, Katherine) (Huber, Joel) (Mittal, Vikas) (Mithas, Sunil) (Zhang, Yan) (Baumgartner, Hans) (Moreau, C. Page) (Aksoy, Lerzan) (Dahl, Darren W.) (Iyengar, Raghuram) (Groening, Christopher) (Musalem, Andres.) (MeiBner, Martin) (Engeset, Marit Gundersen) (Bagchi, Rajesh) (Ince, Elise Chandon) (Ascarza, Eva) (Schleicher, Martin) (Etkin, Jordan) (Sela, Aner) (Lariviere, Bart) (Yalcin Atakan) (Morgenson III, forrest V.) (Lin, Lily) (Ritchie, Robin J. B.) (Koenigstorfer, Joerg) (Reinart, Werner J.)

Using item response theory to measure extreme response style in marketing research: a global inve…

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)