Found 9 results for your keywords: author="Berry, Leonard L."

Service Innovativeness and Firm Value

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas.)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

Service clues and customer assessment of the service experience: lessons from marketing

1
(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)

Understanding service convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

Discovering the soul of service: the nine drivers of sustainable business success

1
(Berry, Leonard L.)

Discovering the soul of service, the nine drivers of sustainable business success

1
(Berry, Leonard L.)

Marketing services : competing throuch quality Leonard L. Berry and A. Parasuraman

1
(Berry, Leonard L.) (Parasuraman, A.)

Bankers who sell improving selling effectiveness' in banking /Leonard L. Berry, Charles M. Futrel…

1
(Futrell, Charles M.) (Berry, Leonard L.)

Discovering the soul of service : the nine drivers of sustainable business success

1
(Berry, Leonard L.)