Found 5 results for your keywords: author="Bharadwaj, Sundar G."

Antecedents and consequences of marketing strategy making: a model and a test

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(Bharadwaj, Sundar G.) (Menon, Anil) (Adidam, Phani Tej) (Edison, Steven W.)

Regulatory exposure of deceptive marketing and its impact on firm value

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(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Customer satisfaction and stock returns risk

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(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Rethinking customer solutions: from product bundles to relational processes

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(Tuli, Kapil R.) (Kohli, Ajay K.) (Bharadwaj, Sundar G.)