Found 4 results for your keywords: author="Bhattacharya, C.B."

Consumer-company indentification: a framework for understanding consumers' relationships with com…

1
(Bhattacharya, C.B.) (Sen, Sankar)

Does doing good always lead to doing better? consumer reactions to coeporate social responsibility

1
(Bhattacharya, C.B.) (Sen, Sanker)

The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Consumer-company identification: a framework for understanding consumers' relationships with comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)