Found 3 results for your keywords: author="Bhattacharya, C.B."

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

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(Bhattacharya, C.B.) (Sen, Sankar)

Does doing good always lead to doing better? consumer reactions to coeporate social responsibility

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(Bhattacharya, C.B.) (Sen, Sanker)

The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…

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(Bhattacharya, C.B.) (Luo, Xueming)