Found 2 results for your keywords: author="Biswas, Abhijit"

The Differential effects of celebrity and expert endorsements on consumer risk perceptions

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(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

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(Biswas, Abhijit) (Bhowmick, Sandeep et all)