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The Differential effects of celebrity and expert endorsements on consumer risk perceptions

(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When S…

(Biswas, Dipayan) (Labrecque, Lauren I. et all)