Found 7 results for your keywords: author="Bitner, Mary Jo"

Service marketing : integrating customer focus across the firm

1
(Zeithaml, Valarie A) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

1
(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Sirianni, Nancy J.) (Bitner, Mary Jo et all)

Choosing among alternative service delivery modes: an investigation of customer trial of self-ser…

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Meuter, Matthew L.) (Ostrom, Amy L.)

Services marketing : integrating customer focus across the firm

5
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner

0
(Zeithaml, Valarie A.) (Bitner, Mary Jo)

Services marketing : integrating customer focus across the firm

11
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)