Found 4 results for your keywords: author="Blattberg, Robert C."

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

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(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Recapturing lost customers

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(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)

Manage marketing by the customer equity test

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(Blattberg, Robert C.)

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, G…

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(Blattberg, Robert C.) (Getz, Gary) (Thomas, Jacquelyn S.)