Found 9 results for your keywords: author="Bolton, Ruth"

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

Invited commentaries on "evolving to a new dominant logic for marketing"

1
(Bolton, Ruth)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

A model of customer satisfaction with service encounters involving failure and recovery

1
(Smith, Amy K.) (Bolton, Ruth N. Wagner, Janet)

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

1
(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

1
(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Invited commentaries on "evolving to a new dominant logic for marketing"

1
(Bolton, Ruth N. (ed.))

Price-based global market segmentation for services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

Journal of Marketing

1
(Bolton, Ruth N. (ed.))