Found 7 results for your keywords: author="Bolton, Ruth N."

Price-Based Global Market Segmentation for Services

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(Bolton, Ruth N.) (Myers, Matthew B.)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

A model of customer satisfaction with service encounters involving failure and recovery

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(Smith, Amy K.) (Bolton, Ruth N. Wagner, Janet)

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

1
(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

1
(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Journal of Marketing

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(Bolton, Ruth N. (ed.))