Found 7 results for your keywords: author="Bolton, Ruth N."

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

A model of customer satisfaction with service encounters involving failure and recovery

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(Smith, Amy K.) (Bolton, Ruth N. Wagner, Janet)

Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…

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(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)

Expanding business-to-business customer relationships: modeling the customer's upgrade decision

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(Lemon, Katherine N.) (Bolton, Ruth N.) (Verhoet, Peter C.)

Invited commentaries on "evolving to a new dominant logic for marketing"

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(Bolton, Ruth N. (ed.))

Price-based global market segmentation for services

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(Bolton, Ruth N.) (Myers, Matthew B.)

Journal of Marketing

1
(Bolton, Ruth N. (ed.))