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author="Bonfrer, Andre"
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The Effect of competitive advertising interference on sales for packaged goods
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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
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(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
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Studi Kasus FEB UI
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