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author="Bonfrer André"
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Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…
1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…
1
(Bell R. David) (Bonfrer André) (Chintagunta K. Pradeep)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
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Cases Harvard
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Studi Kasus FEB UI
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