Found 2 results for your keywords: author="Brakus, J. Josko"

Are Product returns a necessary evil? antecedents and consequences

1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)