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How firms relate to their markets: an empirical examination of contemporary marketing practices

(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

How firms relate to their markets: an empirical examination of contemporary marketing practices

(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)