Found 2 results for your keywords: author="Broniarczyk, Susan"

Factors influencing the likelihood of customer defection: the role of consumer knowledge

1
(Srivastava, Rajendra K.) (Capraro, Anthony J.) (Broniarczyk, Susan)

The Reciprocal effects of brand equity and trivial attributes

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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)