Found 14 results for your keywords: author="Brown, Stephen"

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Ser…

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Meuter, Matthew L.) (Ostrom, Amy L.)

Estimating Operational Risk for hedge funds: The [omega]-Score

1
(Brown, Stephen) (Goetzmann, William) (Bing Liang) (Schwarz, Christopher)

The Marketing code

3
(Brown, Stephen)

Modern portfolio theory and investment analysis 9th ed

12
(Elton, Edwin J.) (Gruber, Martin J.) (Brown, Stephen J.)

Replication and theory development

1
(Brown, Stephen W.) (Gaulden, Corbett F.)

Art or science?: Fifty years of marketing debate

1
(Brown, Stephen)

Mandatory disclosure and operational risk: evidence from hedge fund registration

1
(Brown, Stephen) (Goetzmann, William) (Bing Liang) (Schwarz, Christopher)

Don't try this offshore

1
(Brown, Stephen)

Sevice quality : multidisciplinary and multinational perspectives Edited by Stephen W. Brown

0
(Brown, Stephen W.)

Marketing theory : distinguished contributions Stephen W. Brown [and] Raymond P. Fisk

1
(Brown, Stephen W.) (Fisk, Raymond P.)

Logistics management Grant M. Davis and Stephen W. Brown

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(Davis, Grant M.) (Brown, Stephen W.)