Found 14 results for your keywords: author="Brown, Stephen"

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Ser…

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Meuter, Matthew L.) (Ostrom, Amy L.)

Estimating Operational Risk for hedge funds: The [omega]-Score

1
(Brown, Stephen) (Goetzmann, William) (Bing Liang) (Schwarz, Christopher)

The Marketing code

3
(Brown, Stephen)

Modern portfolio theory and investment analysis 9th ed

12
(Elton, Edwin J.) (Gruber, Martin J.) (Brown, Stephen J.)

Art or science?: Fifty years of marketing debate

1
(Brown, Stephen)

Mandatory disclosure and operational risk: evidence from hedge fund registration

1
(Brown, Stephen) (Goetzmann, William) (Bing Liang) (Schwarz, Christopher)

Don't try this offshore

1
(Brown, Stephen)

Replication and theory development

1
(Brown, Stephen W.) (Gaulden, Corbett F.)

Sevice quality : multidisciplinary and multinational perspectives Edited by Stephen W. Brown

0
(Brown, Stephen W.)

Marketing theory : distinguished contributions Stephen W. Brown [and] Raymond P. Fisk

1
(Brown, Stephen W.) (Fisk, Raymond P.)

Logistics management Grant M. Davis and Stephen W. Brown

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(Davis, Grant M.) (Brown, Stephen W.)