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Corporate branding, identitiy, and customer response
1
(Brown, Tom J.) (Dacin, Peter A.)
On the trait atecedents and outcomes of service worker job resourcefulness: a hierarchical model …
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(Mowen, John C.) (Brown, Tom J.) (Licata, Jane W.) (Harris, Eric G.)
Internal benefits of service-worker customer orientation: job satisfaction, commitment, and organ…
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(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Basic marketing research
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(Churchill, Jr., Gilbert A.) (Brown, Tom J.) (Suter, Tracy A.)
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