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Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

(Depecik, Baris) (Everdingen, M Van) (Bruggen, Gerrit H)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)