Found 2 results for your keywords: author="Bucklin, Randolph E."

Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Distribution intensity and new car choice

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(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)