Ditapis dengan
The Impact of Sampling and Network Topology on the Estimation of Social Inter…
With the growing popularity of online social networks, it is becoming more important for marketing researchers to understand and measure social intercorrelations among consumers..Printed Journal
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- JMR5001
Learning from a service guarantee quasi experiment
The authors analyze data from a service guarantee program implemented by a midpriced hotel chain. Using a multisite regression discontinuity quasi-experimental design developed over 16 months, they control for unobserved heterogeneity among guests and treatments across hotels and develop Bayesian posterior estimates of the varying program effect for each hotel. The results contribute to theory …
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' will…
When consumers decide to upgrade to a new or better product, they often trade in their currently owned or used product for the new one. The authors examine whether such trade-in behavior, in which consumers must negotiate the price for both the new and the used product, affects their willingness-to-pay price for the new good. Drawing on research on mental accounting, the authors reason that whe…
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Can Trade-ins hurt you? exploring the effect of a trade-In on consumers' will…
When consumers decide to upgrade to a new or better product, they often trade in their currently owned or used product for the new one. The authors examine whether such trade-in behavior, in which consumers must negotiate the price for both the new and the used product, affects their willingness-to-pay price for the new good. Drawing on research on mental accounting, the authors reason that whe…
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
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