Found 5 results for your keywords: author="Chernev, Alexander"

Marketing management 16 ed

1
(Kotler, Philip) (Keller, Kevin Lane) (Chernev, Alexander)

Low Prices Are Just the Beginning: Price Image in Retail Management

1
(Chernev, Alexander) (Hamilton, Ryan)

Assortment size and option attractiveness in consumer choice among retailers

1
(Chernev, Alexander) (Hamilton, Ryan)

The Role of purchase quantity in assortment choice: the quantity-matching heuristic

1
(Chernev, Alexander)

The Role of purchase quantity in assortment choice: the quantity-matching heuristic

1
(Chernev, Alexander)