Found 13 results for your keywords: author="Chintagunta, Pradeep K."

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

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(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

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(Chintagunta, Pradeep K.) (Rossi, Federico)

Quantifying the benefits of individual-level targeting in the presence of Firm strategic behavior

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(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Xiaojing Dong)

How does assortment affect grocery store choice?

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(Chintagunta, Pradeep K.) (Briesch, Richard A.)

A Discrete-continuous model for multicategory purchase behavior of household

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(Chintagunta, Pradeep K.) (Song, Inseong)

Learning and exit behavior of new entrant discount airlines from city-pair markets

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(Chintagunta, Pradeep K.) (Dixit, Ashutosh)

The Effect of banner advertising on internet purchasing

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(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dube, Jean-Pierre) (Goh, Khim Yong)

Assessing the economic value of distribution channels: an application to the personal computer in…

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(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

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(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

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(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

Temporal differences in the role of marketing communication in new product categories

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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)