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author="Chitturi, Ravindra"
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Delight by design: the role of hedonic versus utilitarian benefits
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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Form versus function: how the intensities of specific emotions evoked in functional versus hedoniā¦
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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
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