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Hal. Akhir
How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority
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(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…
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(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)
Not All Fun and Games: Viral Marketing for Utilitarian Products
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(Skiera, Bernd) (Schulze, Christian) (Sch?ler, Lisa)
Knowledge Transfer and Accommodation Effects in Multinational Corporations: Evidence from Europea…
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(Foss, Nicolai J.) (Pedersen, Torben) (Asmussen, Christian Geisler)
Competitive Advantage and the Existence of the Multinational Corporation : earlier Research and t…
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(Foss, Nicolai J.) (Asmussen, Christian Geisler)
Resource allocation strategy for innovation portfolio management
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(Klingebiel, Ronald) (Rammer, Christian)
Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…
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(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)
Critical service logic: making sense of value creation and co-creation
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(Gronroos, Christian) (Voima, Paivi)
Institutionalization, framing, and diffusion: the logic of TQM Adoption and implementation decisi…
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(Kennedy, Mark Thomas) (Fiss, Peer Christian)
Managing dynamics in a customer portfolio
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(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)
The Worth of product placement in successful films: an event study analysis
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(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)
Real wage rigidities and the cost of disinflations
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(Ascari, Guido) (Merkl, Christian)
Social identity and the service-profit chain
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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)
Circles, squares, and choice: the effect of shape arrays on uniqueness and variety seeking
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(Maimaran, Michal) (Wheeler, S. Christian)
Configurations of marketing and sales: a taxonomy
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(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)
Customer prioritization: does it pay off, and how should it be implemented?
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(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)
Satisfaction, complaint, and the stock value gap
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(Homburg, Christian) (Luo, Xueming)
The Market for dividends and related investment strategies
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(Manley, Richard) (Mueller-Glissmann, Christian)
Morgan Stanley's approach to assessing credit risks in the microfinance industry
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(Arvelo, Miguel) (Bell, Ju-Lie) (Novak, Christian) (Rose, Juliette) (Venugopal, Shally)
Cognitions, emotions, and evaluations: an elaboration likehood model for workplace aggression
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(Douglas, Scott C.) (Kiewitz, Christian) (Martinko, Mark J.) (Harvey, Paul) (Kim, Younhee) (Chun, Jae Uk)
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