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Hal. Akhir
The Worth of product placement in successful films: an event study analysis
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(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)
Real wage rigidities and the cost of disinflations
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(Ascari, Guido) (Merkl, Christian)
Social identity and the service-profit chain
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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)
Circles, squares, and choice: the effect of shape arrays on uniqueness and variety seeking
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(Maimaran, Michal) (Wheeler, S. Christian)
Configurations of marketing and sales: a taxonomy
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(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)
Customer prioritization: does it pay off, and how should it be implemented?
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(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)
Satisfaction, complaint, and the stock value gap
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(Homburg, Christian) (Luo, Xueming)
The Market for dividends and related investment strategies
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(Manley, Richard) (Mueller-Glissmann, Christian)
Morgan Stanley's approach to assessing credit risks in the microfinance industry
1
(Arvelo, Miguel) (Bell, Ju-Lie) (Novak, Christian) (Rose, Juliette) (Venugopal, Shally)
Cognitions, emotions, and evaluations: an elaboration likehood model for workplace aggression
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(Douglas, Scott C.) (Kiewitz, Christian) (Martinko, Mark J.) (Harvey, Paul) (Kim, Younhee) (Chun, Jae Uk)
Profitable business models and market creation in the context of deep poverty: a strategic view
1
(Seelos, Christian) (Mair, Johanna)
Happiness, health, or relationship? managerial practices and employee well-being tradeoffs
1
(Grant, Adam M.) (Christianson, Marlys K) (Price, Richard H.)
Decomposition of the sales impact of promotion-induced stockpiling
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(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
The Thought worlds of marketing and sales: which differences make a difference?
1
(Homburg, Christian) (Jensen, Ove)
Responsiveness to customers and competitors: the role of affective and cognitive organizational s…
1
(Homburg, Christian) (Grozdanovic, Marko) (Klarmann, Martin)
Global growth opportunities and market integration
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(Bekaert, Geert) (Harvey, Campbell R.) (Lundblad, Christian) (Siegel, Stephan)
Neglected outcomes of customer satisfaction
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(Homburg, Christian) (Luo, Xueming)
Neglected outcomes of customer satisfaction
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(Homburg, Christian) (Luo, Xueming)
The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
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(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Publishing processes in the academic marketing discipline in the United States: a German perspective
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(Homburg, Christian)
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