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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Cooper, Brian"
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Don’t Buy the Wrong Marketing Tech
Mela, Carl F.Cooper, Brian

The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t need and on “shiny new objects”—tools that seem dazzling but don’t provide real insights or…

Edisi
July-August 2021
ISBN/ISSN
0017-8012
Deskripsi Fisik
156 p.
Judul Seri
Harvard Business Review
No. Panggil
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