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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Dahlhoff, Denise"
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How is Manifest branding strategy related to the intangible value of a corpor…
Rao, Vithala R.Agarwal, Manoj K.Dahlhoff, Denise

Branding strategy is an important strategic decision that firms make. Firms exhibit or "manifest" three types of branding strategies: corporate branding, house of brands, or mixed branding. In corporate branding, firms use the corporate name dominantly in all their products and services (eg, McDonald's). Firms such as Procter & Gamble follow a house-of-brands strategy, using names other than th…

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ISBN/ISSN
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Deskripsi Fisik
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Judul Seri
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No. Panggil
IM1700519
cover
How is manifest branding strategy related to the intangible value of a corpor…
Rao, Vithala R.Agarwal, Manoj K.Dahlhoff, Denise

Branding strategy is an important strategic decision that firms make. Firms exhibit or "manifest" three types of branding strategies: corporate branding, house of brands, or mixed branding. In corporate branding, firms use the corporate name dominantly in all their products and services (eg, McDonald's). Firms such as Procter & Gamble follow a house-of-brands strategy, using names other than th…

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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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