Found 5 results for your keywords: author="Danaher, Peter J."

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

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(Danaher, Peter J.) (Dagger, Tracey S.)

The Effect of competitive advertising interference on sales for packaged goods

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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Effect of competitive advertising interference on sales for packaged goods

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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Factors affecting web site visit duration: a cross-domain analysis

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(Danaher, Peter J.) (Mullarkey, Guy W.) (Essegaier, Skander)