Found 6 results for your keywords: author="Danaher, Peter J."

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

1
(Danaher, Peter J.) (Dagger, Tracey S.)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Factors affecting web site visit duration: a cross-domain analysis

1
(Danaher, Peter J.) (Mullarkey, Guy W.) (Essegaier, Skander)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)