Found 2 results for your keywords: author="Darke, Peter R."

Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

The Defensive consumer: advertising deception, defensive processing, and distrust

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(Darke, Peter R.) (Ritchie, Robin J.B.)