Found 3 results for your keywords: author="Deighton, John"

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

The effects of advertising on brand switching and repeat purchasing

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(Deighton, John) (Henderson, Caroline M. Neslin, Scott A.)

The Future of interactive marketing ?

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(Deighton, John)