Found 9 results for your keywords: author="Dekimpe, Marnik"

Price and Advertising Effectiveness over the Business Cycle.

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)

Journal of Marketing

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(Dekimpe, Marnik G.) (Grewal, Rajdeep) (Hult, G. Tomas M.) (Geyskens, Inge) (Echambadi, Raj) (Sridhar, Shrihari) (Sinha, Ashish) (Keller, Kristopher O.) (Ahmed, Sumaiya) (Jindal, Rupinder P.) (Germann, Frank) (Kang, Charles) (Giebelhausen, Michael) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph) (Sarangee, Kumar R.) (Lee, Sangwon) (Kim, Taewan) (Mazumdar, Tridib.)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

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(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

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(Dekimpe, Marnik G.) (Geyskens, Inge) (Braak, Anne ter)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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(Van Heerde, Harald J.) (Cleeren, Kathleen) (Dekimpe, Marnik)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Dancing with a giant: the effect of Wal-Mart's entry into the United Kingdom on the performance o…

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gielens, Katrijn) (De Gucht, Linda M. van)

How business cycles contribute to private-label success: evidence from the United States and Europe

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

Marketing models and the Lucas critique

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Putsis JR, William P.)