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How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)