Is Your product on the right side? the "Location Effect" on perceived product…

The authors show that location of the product image on a package facade influences consumers' perceptions of the visual heaviness of the product and evaluations of the package. The "heavier" ("lighter") locations are on the bottom (top), right (left), and bottom-right (top-left) of the package. For products for which heaviness is considered a positive attribute, packages with the product image …