Found 3 results for your keywords: author="Desai, Kalpesh Kaushik"

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

An Empirical investigation of signaling in the motion picture industry

1
(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kalpesh Kaushik)

Consumer perceptions of product variants positioned on atypical attributes

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(Ratneshwar, S.) (Desai, Kalpesh Kaushik)