Found 5 results for your keywords: author="Desarbo, Wayne S"

A Clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and pos…

1
(Grewal, Rajdeep) (Desarbo, Wayne S.) (Scott, Crystal J.)

Hybrid strategic groups

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(Grewal, Rajdeep) (Desarbo, Wayne S.)

An Alternative efficient representation of demand-based competitive asymetry

1
(Grewal, Rajdeep) (Desarbo, Wayne S.)

Revisiting the miles and snow strategic framework: uncovering interrelationships between strategi…

1
(Benedetto, C. Anthony Di) (Sinha, Indrajit) (Desarbo, Wayne S.) (Song, Michael)

Who competes with whom? a demand-based perspective for identifying and representing asymmetric co…

1
(Wind, Jerry) (Grewal, Rajdeep) (Desarbo, Wayne S)